Welcome to DigiSearchIndia

A Free E-book About Indian Ecommerce & The Power of Digital Marketing By Santosh Sarangi. 13+ Years of E-commerce Industry Experience Including, Ecommerce Product and Business Management, Category Management & Promotions, Digital Marketing and Customer Services.

Idea & Research

Innovative ideas take you and your business to a different level. For this we need to understand the cause and effect. Where cause talks about the problem statement and effect talk about the ideal solution. The effectiveness of technology causes the brand positioning of your brand or business. Nobody comes up with a brand from day one. But a valid cause and right effect from day one can give you a brand name.

Executions Plan

Execution is an art of sharpen your focus and understanding the niche of your product. The most sensitive part of executions plan is “Know when to say no”. Right executions plan the key of success to any business idea includes, transparency, time scales, technology, costs, quality and benefits. When you have good execution plan then brand making is easy. All we need to define small and achievable milestones.

Brand Positioning

The two key factors of brand positioning are customer’s mind and timing. Brand Positioning is nothing but how you distinguish your product from your customer and competitors. A brand position comes from the mind of your customers what they say about brand not that you say about your brand. So focus on quality and the benefits you want them to think of when they think of your brand at time with accuracy.