What is SEO (Search Engine Optimization)

SEO Stands for Search Engine Optimization. There is no single or particular definition of SEO. Every marketing professional has their own way of defining SEO.

All it depends on how you understand the process and algorithems doing SEO.

According to us, Search Engine Optimization is like:

” The process of optimizing a website or any webpage – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.

Many SEO professionals say, “what is SEO?” differently.


Katya Bovykina ResolverSEO to me is about valuable content and meaningful partnerships. To win the SEO game in 2017, you need to provide useful, relevant, accurate and recent information.

If you combine that with building relationships online, you get a very strong competitive advantage. There is very little room left for “get rich quick” schemes, and that’s a good thing.

Katya Bovykina | Digital Marketing Manager, Resolver


SEO has become a catch-all phrase that represents all organic marketing. In fact, my preferred phrase is “Web Presence Optimization” because that’s really what we do, optimize all aspects of a business’ web presence.

Stoney deGeyter / President, Pole Position Marketing


We are coming up with more definiation from digital marketing professionals. Keep learning and start following us on Linkedin, Twitter and Facebook.

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